The Food That Built America S05E11 - Citrus Soda Stars
The Food That Built America (2019)
S05E11 Citrus Soda Stars
Episode Overview
In St. Louis, a local soda entrepreneur named Charles Leiper Grigg challenges the dominance of Coke and Pepsi with his innovative creation, a refreshing clear lemon-lime beverage named 7-Up. Meanwhile, in Tennessee, siblings Ali and Barney Hartman are also entering the competitive landscape with their own citrus-flavored drink, dubbed Mountain Dew. Both sets of entrepreneurs strive to carve out their niche in the bustling soft drink market.